Investment is needed but rather than seeking private equity the FA and Premier League should step up to safeguard its future

The creation of a new company (NewCo) which will take over the running of the WSL and Women’s Championship from the FA is perhaps the most significant of the government-backed recommendations from the review into the women’s game to come into force this year. It will give the women’s professional game a much-needed laser focus and an independent voice in the football ecosystem.

The standalone, club-owned entity, will be fully operational from the 2024-25 season under talented CEO Nikki Doucet who will bring her wealth of experience, including with Nike, to the role. Nikki has the exciting and challenging job of creating the first ever billion-pound women’s football league and, as she settles into the hotseat, there are a number of pressing issues in her in-tray.

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